Weddings are really a business that is big a $72B market in america and $300B globally (IBISWorld, 2016). The pre-wedding shopping experience is a fundamental piece of that company. Whether it’s shopping as a couple of for a wedding ring, investing a day because of the main wedding party to pick a marriage dress or groomsmen’s matches, or simply selecting that special present, shoppers anticipate high touch solution in-store—something that the online merchant simply can’t do.
Nonetheless, you can find headwinds in forex trading. Disruptors like lease The Runway, Blue Nile and Diamond Foundry are making online a vital element of all shopping experiences. With a more substantial change in investing toward experiences over items by themselves, today’s bride and groom likewise have more choices. Millennials are becoming hitched later on, and also have more income that is disposable invest. In this increasingly competitive market, bridal merchants must spend money on producing differentiated store experiences to raise consumer life time value.
At Brickwork, we now have a handful of precious precious Jewelry and Luxury Fashion clients that provide in-store solutions within the Bridal category. We dove to the information and surfaced several insights that our clients have found in regards to the Bridal shopper.